DEPUTY COMMISSIONER LAUNCHES VERKA’s IMMUNITY BOOSTER ‘HALDI MILK’
*SAYS PRODUCT TO GO A LONG WAY TO KEEP PEOPLES’ IMMUNITY STRONG ESPECIALLY AMID COVID-19 PANDEMIC **NUTRITIOUS PRODUCT HAVE SHELF LIFE OF FOUR MONTHS, WILL BE AVAILABLE AT HOSPITALS TOO
HOSHIARPUR / SEPTEMBER 24 / New Super Bharat News
In order to boost peoples’ immunity amid COVID-19 pandemic, the Deputy Commissioner Apneet Riyait on Thursday unveiled the Verka’s ‘Haldi Dudh’ here at local DAC.
While launching the product, which will be available at Verka outlets across district, the Deputy Commissioner said that this nutritious milk will become a preferred drink to further strengthen the immunity of people especially in the fight against coronavirus. She said that all of us should protect ourselves in current COVID crisis by consuming nutritious food and drinks and this endeavour of Verka, with shelf life of four months, would go a long way in keeping the people healthy.
Describing the Haldi Dudh (turmeric milk), a immunity booster, Apneet Riyait elaborated that the Verka had come out with this nutritious drink by using unique haldi, which was developed and patented by the Department of Biotechnology, Punjabi University, Patiala. This drink gives higher absorption for the human body as compared to normal turmeric, said Riyait.
Meanwhile, General Manager of Verka Hoshiarpur Dairy Anil Salaria, along with his team members, apprised that Verka Haldi Milk was made of a special type of turmeric, which contains curcumin, non-curcumin and more absorption power as compared to normal Haldi Milk. Compared to other fresh beverages, Haldi Milk has always been known for its Antibacterial, Antiviral, Antioxidant and Antifungal properties which boost the immune system, said Salaria adding that this product has the taste of kesar kulfi which is cherished by children. The turmeric milk does not have pungent smell as the nutritional product has the medicinal properties of turmeric, which is a natural herb and is known for its immunity.
On the request of Salaria, the Deputy Commissioner said that this product would also be made available in Civil Hospital and hospitals at Sub Division level too.
The cost of haldi milk is Rs 25 for 200 ml.
Notably, the Verka, brand of Punjab Milkfed, has utilised its expertise, knowledge and experience spanning over decade to provide this delicious, healthy and immunity-boosting drink, offering the benefits of both curcumin as well as non-curcuminoids like turmerones.
Prominent amongst those present on the occasion included Additional Deputy Commissioner Amit Kumar Panchaal, District Health Officer Dr.Surinder Singh, Ajjowal Verka Milk Plant’s Incharge Quality Assurance Himanshu Gupta, incharge marketing Dinesh Rogha, Manager Production Shatendra Maurya, Manager Engineering Hazoor Singh Manager, Incharge procurement Navtej Riar and incharge accounts Kritika Katyal.
